Uma carteira de Bitcoin que passou de 1 milhão de dólares em vendas, com nota 4,8

Papel

Fluxos, UX, UI, design system e protótipos

Time

Designer líder

Tempo

2 anos

Decisão

Redesenhei o fluxo e os componentes para simplificar um app com muitas funções, usando uma linguagem que permite enviar dinheiro sem entender a rede.

Quanto custou

Básico e avançado no mesmo app deixaram o produto mais complexo que uma carteira para iniciantes. A linguagem simples foi o que equilibrou isso.

See it live

Two phones from the Sparvik savings app on a pale blue ground: the ID step and a savings goal at 64%

Jonas, product manager

Finished sign-ups are up a third since Tuesday. Keep the ID step where it is.

12 min

→

4 min

to a first deposit

The problem

Sparvik's savings app asked for a photo ID on the second screen. Our funnel showed 41% of new sign-ups stopping there, and in eight interviews the reason was the same: they wanted to see the app work before handing over a passport.

What we tried first

We first made the ID step faster: better camera guidance, fewer retakes. Completion went up three points. The step itself was the problem, not its design.

How the new flow works

People create an account, add their first $50, see it in a goal, and only then verify, with a reminder the next morning. Unverified balances are capped at $500, a limit we agreed with compliance in week three.

The new Sparvik onboarding on three phones: create an account, add a first $50, verify your ID later

The result

In the first month, 92% of people who deposited went on to verify within a week, so asking later cost almost nothing in verified customers.

What I would do differently

I would have brought the risk team into the first workshop, not the third. The cap was their idea, and it unblocked everything.